At the young age of 18, I was an editor of a print magazine, called Portada Plus, in my country of Venezuela. I loved everything about the editorial process: coming up with the topics, who to put on the cover, photographers to hire and writers to work with.

In a short time, I was assigned more drafting projects. I got to know the complete production process.

My boss at the time, Laura, called me one night to tell me that she was leaving her position as editor of the magazine and she wanted me to be her replacement! Surprised and scared, I told her that I was too young for the position. She was the first woman to teach me to believe in myself and my talent. Beautiful moments can happen in the professional world when your leaders have faith in you. So, I became the youngest editor (at that time) in the country; editor-in-chief of a high-quality print media with national distribution.

Life, though, has its ups and downs. A few months later, my mother died. I became very lost and worried. I didn’t know if I was going to be able to finish college, pay my tuition, or take care of my house. It was a time of great confusion.

In the midst of that churning sea of emotions, I gave up my role as editor and decided to continue learning. I became an editor of another print magazine called Complot. It was a luxury and lifestyle magazine. I had a greater urgency to learn more.

We gained the attention of Pepsi through what we had done in the universities. They saw our youth flashmob and wanted to collaborate. I then met one of their managers, Oscar, who wanted to take advantage of the changes in communication and create proposals that combined the online with the experiential. The first, and best big client that I could ever have! I was so fortunate!

Then, still, at the age of 20, I started a digital marketing agency. At first, it was called Ojo Viral, an evolution from the Revista Ojo team. We did fun campaigns with Ruffles, Doritos, and La Liga del Rock. I remember this time and still feel surprised by it all! We later changed the name to Mashup Interactive Agency. We were a pioneering agency in my country and shortly after gained clients, such as DIAGEO, Nestlé, P&G, and MasterCard, among others, as their digital communication and content generation agency. We also then moved from using my house as our office to a large commercial office space.

I believe in the use of media to generate impact, which led me to become an announcer for La Mega, on Unión Radio. I had a program called Las 10 Estelares, which was dedicated to my passion; music.

In 2018, while continuing with the agency, I started an online education platform called Dar
Learning, where professionals with more than 10 years of experience teach online courses to democratize and give greater access to their knowledge and experience.

Dar Learning awards more than 1,000 scholarships a year to women in vulnerable situations and provides them with tools that encourage and support them to build financial freedom. I founded this project together with my friend, Maickel Melamed, who has always had a deep sensitivity for the social and the generation of positive impact. We have grown this organization and have helped many of these women in hundreds of cities.

 

It was also the year of the greatest challenges. 2020 was a defining moment that united us all in a difficult time. It made us look at ourselves to see how we would face it. Because of this, I founded my BootcampVero, an experiential education program, where, for 21 days we guide people to transform their online communication. We teach while they take action, all with personalized attention. In less than a year, we achieved more than 12,000 subscribers and generated one million dollars (without advertising), in the midst of the pandemic.

So I decided to create digital solutions for the modern market and founded my holding company, WORKING ON SOLUTIONS (WOS), which is made up of 4 companies: Amarillo Creative Lab, Team Remoto, Bootcamp Vero, and a 4th company that is under development for 2022 – 2023.