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Creativity is
our greatest
natural superpower

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About Me

The phrase “from the verb to do” resonates profoundly in me and I associate myself with it. Dreamer & doer. Carlota´s Mother. Mass Communicator. CCO and founding member of Mashup Interactive Agency. Experienced in digital media, print and radio.

I am the head of Mashup Interactive Agency (@MashupAgency), where we build effective strategies for communications. I lead the creative department with the objective of generating concepts and campaigns aimed at bringing meaningful and fulfilling experiences to people´s lives with brands like Doritos, Pepsi, Nestlé, Mastercard, DIAGEO.

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My Blog

¿Qué está pasando con los grandes del retail?

Hace días la histórica empresa de juguetes Toys R Us anunció que va a cerrar sus tiendas, en Estados Unidos, tras no poder reestructurar su deuda ni encontrar comprador. Durante muchos años intentaron mantenerse a flote como retailer especializado en la venta de...


One of the things that got my attention in this meeting at the U.S. Embassy, was the way Mr. Todd Robinson started the conversation, he said: "your reputation precedes you"; he meant the reputation of the young group of entrepreneurs that he was addressing. A...

Creative and innovate thinking as a discipline, passionate and always seeking for meaningful and transcendent ways to connect with others, is the best way to describe the work of Veronica.

Oscar Felibert

Andean Marketing Category Manager, The Central America Bottling Corporation

She is able to impact varied audiences through a wide range of mediums and for and a vast array of purposes. She has an impressive knack for turning a rough idea into a real mission that connects profoundly with individuals calling them to action in the most unexpected ways.

Douglas Barrios

Research Fellow, Center for International Development at Harvard University

Veronica is one of the most talented professionals I have worked with. I would describe her as a gifted, passionate and very creative young professional with a new, fresh approach to marketing.

Gustavo Reyna

Marketing Director at GEPP, PepsiCo México